Öppna högskolan på Åland - Kursbeskrivning
Internationell marknadsföring - Ht20 Sustainable business
ED Nyholm Monica /
Kursen erbjuds inom ramen för Åbo Akademis öppna universitet.
The course is held online during the time 7.9-8.11.2020.
04.06.2020 kl. 09:00
After the course, the participant should be able to:
- examine the concept of sustainability from a business perspective
analyze the demands for sustainability that are set for the organization by different interest groups
- illustrate the sustainability efforts from a supply chain perspective
demonstrate the industry and market specific prerequisites for sustainable business
- explain the meaning of a pro-active stance to sustainability.
The aim is to enhance the participants' knowledge of sustainability from a business perspective; among other, including ethics, environmental issues and social responsibility. During the course we discuss ways in which a company can accommodate the demands for sustainability set by customers, authorities and other interest groups. Simultaneously we take a pro-active stance, studying how new markets and competitive advantages can be gained through sustainability.
The course includes lectures and practical seminars.
Students have to complete all required assignments and attend compulsory seminars and lectures. Basic understanding of the course objectives should be shown in the written assignments. Students should obtain 50-69 points for all assignments. Students have to obtain max 25 points for the final individual assignment.
Belz Frank-Martin and Ken Peattie (2012) Sustainability Marketing. Wiley.
Utskriven 01 november 2020 kl 00:18